The Fifth Floor
At 6 East 57th Street in Manhattan sits Niketown NY. And on the fifth floor, houses this re-concepted Nike Sportswear floor.
From entrance to footwear drive aisle, each moment and every angle was considered and crafted in this multi-day install; details down to even the changing rooms; each of the seven rooms bringing to life a different Nike Sportswear icon: AW77, Dunks, Air Max, Windrunner, Cortez, Eugene Track Jacket, and AF1.