Climb On!
Known as a climber by my teammates in Nike Brand, the director of Nike Workplace Design reached out about creating a mural for the Nike Climbing Gym. The on-campus climbing walls attract regulars, but a majority are curious first-timers and campus visitors.
Like any sport, climbing has a glossary of terms foreign to the uninitiated. Using sponge type, we created an entrance piece of sports specific words to spark conversation between guests and the climbing staff.