Comment Card Confessional

We knew the best way to share the experience of working at New Seasons Market was by seeing it through the eyes of their staff.

To illicit genuine off-the-cuff/candid responses, we build a oversized Comment Card Confessional ‘'booth” and invited New Seasons staff members to respond to comment cards written by shoppers.

Guided client and team through Culture Video concepts, script, storyboarding, casting, art direction, editing/post.